Ten Reasons that Social Games May Eat the Casual Market

When they burst on the scene in 2004 downloadable Casual Games were one of the most exciting new areas to open up in gaming in quite a while, finally starting to realize the promise of interactive entertainment as a mass-media phenomenon. With relatively low production costs and a business model of “Free to try and cheap to buy”, there seemed to be no way that Casual Games couldn’t succeed.

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