TGI Fridays Celebrates Summer With Savings

A ubiquitous restaurant chain found in most U.S. malls, TGI Fridays focuses on providing diners with a casual dining experience that doesn’t skimp on options or savings. Providing everything from online ordering for to-go meals to colorful cocktails enables TGI Fridays to cater to a larger customer base with varied needs.

TGI Fridays mailerSummer Fun Self-Mailer

The restaurant chain puts its colorful Tiki cocktails front-and-center on this mailing, ensuring recipients don’t pass it by in the mail pile.

TGI Friday's Mailer InsideOpening Up Tasty Value

As the recipients open the self-mailer, they’re greeted by Fridays’ Signature BBQ Ribs, as well as three months of deals ranging from 20 percent off food purchases — either in restaurant or to-go — to free entrees .

TGI Fridays mail inner flapDiscounts To-Go

This flap provides a mini infographic about online ordering for pick up, as well as a promo code for 20 percent off a to-go order.


Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.
Publish date: July 25, 2017 https://dev.adweek.com/performance-marketing/tgi-fridays-celebrates-summer-savings/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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