The Amazon Effect: How Retailers View Amazon’s Position in the Marketplace

As noted in the most recent issue of Total Retail Executive, Total Retail recently released its latest research report, “The Amazon Effect: How Retailers Are Adapting Their Businesses to Better Compete With the Industry Leader.” The report analyzes the impact Amazon’s growing influence is having on the retail industry, and what retailers are doing as a result, from increasing spending on technology to implementing some of Amazon’s digital innovations on their own sites. (Our research report from Q1, “Top 100 Omnichannel Retailers,” is still available, as well.)

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

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