The Art of Learning From Screw-Ups

Mistakes, much like a table saw missing its guard, are powerful teaching tools. And while some people quietly enjoy a taste of schadenfreude when all hell breaks loose for a major company or an A-lister in the spotlight, there usually is a teachable moment or two amid the chaos, as well.
If you subscribe to our daily e-newsletter, “Today @ Target Marketing,” then hopefully you’re familiar with my weekly Friday video series “What Were They Thinking?” Dubbed as a look at “the good, the bad and the truly weird” of marketing, the series’ goal is to educate and entertain each week … while often indulging in a little snark and schadenfreude, because that’s a fun way to wrap up the week, right?
Lets look at the top screw-ups covered from the “What Were They Thinking” desk, and delve into the lessons all marketers can benefit from.

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.