The Biggest Black Friday Ever Saw $7.4B in Online Sales

Top products came from Frozen 2, Nerf and Paw Patrol. Top electronics included Air Fryers, AirPods and Samsung TVs.

People walking with Black Friday promotional posters in the background
After the longest possible wait, consumers were ready to shop when Black Friday 2019 finally arrived. Getty Images

Black Friday Shopping Insights

The 2019 holiday shopping season is finally underway with $7.4 billion in online sales on Black Friday, marking 19.6% growth year-over-year (YOY).

@lisalacy Lisa Lacy is Adweek's Commerce Editor.