The Biggest Black Friday Ever Saw $7.4B in Online Sales
Top products came from Frozen 2, Nerf and Paw Patrol. Top electronics included Air Fryers, AirPods and Samsung TVs.
Black Friday Shopping Insights
- Retailers saw $7.4 billion in online sales.
- The average order of $168 broke records for the annual shopping day.
- 65% of digital orders were made on mobile devices.
The 2019 holiday shopping season is finally underway with $7.4 billion in online sales on Black Friday, marking 19.6% growth year-over-year (YOY).
