The Call to Action is a Simple Way to Increase Engagement in Social Games

No matter how well crafted your design or polished your graphics, at some point your user is going to get lost. A clear Call to Action is a way to give your the user an obvious choice when they don't know what to do next. When done properly it can be the lighthouse in a storm, leading them to calmer, and hopefully more entertaining, waters.

No matter how well crafted your design or polished your graphics, at some point your user is going to get lost. A clear Call to Action is a way to give your the user an obvious choice when they don’t know what to do next. When done properly it can be the lighthouse in a storm, leading them to calmer, and hopefully more entertaining, waters.

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