The LinkedIn Partner Program Now Has an Audience Engagement Category

Initial partners are Amobee, Annalect, Hootsuite, Ogilvy, Sprinklr

Only aggregated insights that do not identify LinkedIn members are provided Hootsuite/LinkedIn

LinkedIn added an Audience Engagement category to the LinkedIn Partner Program with the aim of helping brands on the professional network with reaching and engaging the most appropriate audiences for their campaigns. David Cohen is editor of Adweek's Social Pro Daily.