Symbol Usage in Email Subject Lines

Symbol Usage in Email Subject Lines

  1. ! 33.6 percent
  2. – 23.9 percent
  3. % 20.4 percent
  4. : 19.9 percent
  5. $ 10.7 percent
  6. & 9.0 percent
  7. + 8.1 percent
  8. ? 3.5 percent
  9. / 2.5 percent
  10. ; 2.3 percent

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: June 13, 2013 https://dev.adweek.com/performance-marketing/the-use-symbols-email-subject-lines-marketers/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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