There’s an App for That? Google Update to Affect Interstitials

Bad App InterstitialsNot long ago, the mighty interstitial ruled how we thought about grabbing attention for online marketing. With a good USP, copy and design, an interstitial could be a major boon to drive people to action. One area where they had been seeing heavy use was in mobile Web browsing, where sites would use them to attempt to prompt site visitors to download the site’s app. However, an upcoming change from Google is set to discourage that.

Jeremy Zimmerman is Associate Content Editor for Target Marketing magazine and Direct Marketing IQ.