ThinkVine Launches Next Generation of Marketing Mix Optimization Software

Company: ThinkVine, a marketing mix optimization software company

Product/Service: ThinkVine software update

What it Does: The update includes a new user interface, interactive forecasts and improved secure collaboration. It enables marketers to review analytics to enhance integrated optimization across all marketing channels.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: June 28, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT