This Startup Vodka Brand Is Using OOH to Make a Splash at the Super Bowl

GameDay’s mobile retargeting strategy drives online conversions

GameDay has more than 30 geofenced billboards in the Tampa Bay and St. Petersburg, Fla., area. GameDay Vodka

Opinion has been split on how Covid-19 is impacting out-of-home advertising in Super Bowl 55 host city Tampa, Fla. But the pandemic didn’t stop startup GameDay Vodka from creating a simple, yet effective, local OOH campaign to drive brand awareness and increase sales. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.