TikTok and Conservation International Dove Into the #SaveOurOceans Challenge

The app will donate $2 for every video uploaded with the hashtag, up to $100,000

Through Sept. 9, TikTok users can add an ocean effect to their videos TikTok/Conservation International

Video-creation application TikTok teamed up with nonprofit Conservation International on the #SaveOurOceans challenge, aimed at addressing marine plastic pollution and protecting oceans, marine ecosystems and the people whose lives and livelihoods depend on them.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.