TikTok Is Growing Up, and So Are Its Users
More millennials are finding their way to the Gen Z-dominated app
TikTok has seen explosive growth during quarantine as people have the time to explore it.
Photo Illustration: Dianna McDougall; Sources: Instagram, TikTok, Getty Images
Key Insights:
- TikTok generated "the most downloads for any app ever in a quarter" in Q1 2020.
- Buyers say TikTok doesn't allow for much targeting, so an expanded user base presents some challenges.
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