Tips for Optimizing SEM Efforts, Part 1

Search engine marketing has long been a top driver of online traffic and a key area of investment for e-commerce merchants. After all, using search engines as a resource dominates online life for all users. Consumers turn to search engines specifically for shopping-related queries. According to Forrester Research, 83 percent of online consumers conduct product research prior to purchasing and 39 percent of first-time online purchasers begin their shopping with search.

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