Top 10 Direct Mail Categories per Mailing Size

SMALL

  1. Fundraising-Animals/Wildlife
  2. Fundraising-Health/Handicapped
  3. Cable/Satellite TV, Radio
  4. Credit Cards-Bank/Financial Services
  5. Fundraising-Social Action (Causes)
  6. Fundraising-Politics
  7. Bank Services
  8. Fundraising-Children
  9. Home Improvement
  10. Fundraising-International Relief

MEDIUM (INCLUDING #10 ENVELOPES)

  1. Fundraising-Health/Handicapped
  2. Retail Traffic Builders
  3. Fundraising-Social Action (Causes)
  4. Fundraising-Animals/Wildlife
  5. Fundraising-Environment
  6. Fundraising-Children
  7. Insurance-Auto
  8. Tours/Travel Promotions
  9. Fundraising-Politics
  10. Telephone Services

LARGE

  1. Catalogs-Consumer
  2. Retail Traffic Builders
  3. Catalogs-Business
  4. Catalogs-Children/Teen
  5. Catalogs-Food & Kitchenware
  6. Catalogs-Imprinted, Monogrammed, Embossed Premiums
  7. Tours/Travel Promotions
  8. Fundraising-Social Action (Causes)
  9. Seminars/Conferences
  10. Fundraising-Animals/Wildlife

These Top 10 lists based on direct mail received by Who’s Mailing What! from March 2014 to February 2015. To view these offers log into WMW! If not a member, click here to request a free demo.


Cheryl Cagle is the database/affiliates director for Direct Marketing IQ, the home of direct marketing research, and Who's Mailing What!
{"taxonomy":"","sortby":"","label":"","shouldShow":""}