5 Best Practices for Tailoring Your Email Marketing to Mobile Users This Holiday Season

The outlook for the upcoming holiday season is bright, with sales in the months of November and December expected to increase 4.1 percent to $586.1 billion. Mobile devices will play a big role this holiday season, with 64 percent of smartphone owners now using their mobile devices to shop online. As more consumers shop and access content from mobile devices, it’s critical to tailor email marketing to the needs of the smaller screen. In fact, in a sampling of nearly 140 million emails sent from Campaigner between June 2012 and September 2012, 44 percent were initially opened on a mobile device.