Twitter’s New @TwitterRetweets Handle Will Highlight Tweets That Go Viral

The account marks the social network’s first dedicated place to showcase users’ content

Twitter is keeping its eyes peeled for viral tweets @TwitterRetweets/Twitter

Twitter debuted @TwitterRetweets Thursday, representing the social network’s first dedicated and operated place to highlight tweets that went viral and drew the most engagement.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.