Understanding the Internet of Things and Mobile Devices

Internet of ThingsBy now, you’ve probably heard of the “Internet of Things” (IoT). The phrase gets thrown around as a buzzword in conversations around product, technology and market trends. However, there are a lot of people who are still trying to wrap their heads around what the IoT really is and what impact it might have on their businesses. Like augmented and virtual reality, IoT has the potential to be a major game changer. Here’s why:

As a lot of stories begin these days, the Internet of Things starts with the mobile device. Just as mobile devices opened a new channel for marketers to engage with consumers on the go, the IoT is opening up the scope of that channel by redefining the “device” and expanding connections between devices. At the same time, the IoT is collecting incredible amounts of real-time and contextual data previously thought unattainable. All of this adds up to a boatload of possibility for marketers.

The data collected in IoT technologies also can be used to personalize the experience a customer has with your brand. Tracking and analyzing your users’ behavioral patterns gives us a better understanding of their unique preferences and needs. We can now better predict what information they need from us, when, where and how they need it. And we can deliver that information more quickly and efficiently than ever before.

M.J. Anderson is CMO at multichannel marketing firm, Trekk, Inc.
Publish date: October 1, 2015 https://dev.adweek.com/performance-marketing/understanding-the-internet-of-things-and-mobile-devices/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT