Unica Launches Interactive Marketing OnDemand

Sometimes it can be good to have all of your eggs in one basket, especially when it comes to marketing software. Enter Unica Corporation and it’s all-inclusive Interactive Marketing OnDemand application.

The Waltham, Mass.-based marketing software solutions company offers marketers the ability to manage and maintain customer analytics, e-mail marketing, Web analytics and Web personalization in a unified fashion under one application, as opposed to dealing with multiple vendors and systems.

According to Unica’s vice president of product marketing & strategy, Elana Anderson, the OnDemand application “eliminates the technology roadblocks that have crippled online marketers’ ability to use insights from visitors online behavior to author and execute … e-mail marketing or personalize Web pages without continuously burdening [the] IT [department].”

For more information on Interactive Marketing OnDemand, go to www.unica.com.


Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: October 20, 2009 https://dev.adweek.com/performance-marketing/unica-launches-interactive-marketing-ondemand-413631/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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