Sometimes it can be good to have all of your eggs in one basket, especially when it comes to marketing software. Enter Unica Corporation and it’s all-inclusive Interactive Marketing OnDemand application.
The Waltham, Mass.-based marketing software solutions company offers marketers the ability to manage and maintain customer analytics, e-mail marketing, Web analytics and Web personalization in a unified fashion under one application, as opposed to dealing with multiple vendors and systems.
According to Unica’s vice president of product marketing & strategy, Elana Anderson, the OnDemand application “eliminates the technology roadblocks that have crippled online marketers’ ability to use insights from visitors online behavior to author and execute … e-mail marketing or personalize Web pages without continuously burdening [the] IT [department].”
For more information on Interactive Marketing OnDemand, go to www.unica.com.