Unmetric: The Cleveland Browns Turned Social Networks Into the Dog Pound in Weeks 1-3

The team’s first win since 2016 spurred the most growth by NFL teams on Facebook, Twitter, Instagram

Unmetric analyzed all NFL teams from Sept. 6 through 24 Unmetric

The Cleveland Browns’ first victory since Christmas Eve 2016 led to a sweep of the highest growth on Facebook, Twitter and Instagram during the first three weeks of the National Football League season, according to social marketing firm Unmetric.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.