E-commerce Link: Lights, Camera, (Sales) Action!

Online video is riding a wave of popularity. Industry researcher Forrester Research reports that 34 percent of all Internet users view video online at least monthly, and 53 percent have seen a video online at least once. The content of those videos ranges from movie previews to amateur productions to video-phone captures uploaded to video-sharing Web site YouTube, whose $1.65 billion acquisition by Google grabbed headlines last year—and put a hefty dollar value on the online video phenomenon.