Company: AdGooroo, a provider of online marketing competitive intelligence and keyword tools
Product/Service: Version 7.0 of Trademark Insight, a tool that detects potential trademark infringement by identifying competitors bidding on or using marketers’ trademarks in their advertising copy online
What It Does: Enables marketers to prevent competitive bidding and unauthorized usage of trademarked terms by monitoring trademarks on six search engines in 16 countries and tracking all competitors bidding on trademarked terms. Marketers also can view the copy and average position of competing ads, and track infringements back to the ad server or affiliate.
Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: October 8, 2009
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