VerticalResponse Launches Mobile App for Social Media Marketing

Company: VerticalResponse, a provider of self-service marketing solutions for small businesses, including email and social media marketing, online surveys, event marketing, and direct mail marketing

Product/Service: Roost by VerticalResponse

What it Does: Enables small businesses to easily and quickly create, schedule, manage and measure their social media marketing campaigns from one convenient dashboard. The new mobile app gives them access to the platform’s most popular features — no matter where they are.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: February 17, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT