Video Marketing Tips I’ve Ignored, Until Now

Most video marketing tips talk about how to create the video and market it, not how to avoid looking hideous in it. I know. I write those tips. Now that I get to record videos myself, I can see that I’ve done you a disservice. I haven’t told you how to avoid looking like me.

Yesterday, my video “4 Bartender Tips for Marketers” appeared in the newsletter, on our site, on social media and beyond. So this image of Bartender Luke looking gorgeous appeared alongside … well … me, looking like Donald Trump.

Here’s what I did wrong: I tensed up.

I. Look. Nervous.

Because I am. You can see it in my face, especially, but it’s in my arms, shoulders and my entire body. You can hear it in my voice. Sure, I’m used to putting sources in the spotlight instead of myself, but this is my third in-studio video. It’s time to evolve.

Here’s how you can be more like Luke:

  • Try to have fun with it. Greenbaum adds animation to her voice, even when she’s saying “the transaction has an enterprise value of approximately $1.5 million.” She follows Monster’s advice to “Overemphasize everything, including your words, excitement, volume, gestures and eyes.”

Some of the best tips on “Conquering Stage Fright” come from the Anxiety and Depression Association of America:

  • Shift the focus from yourself and your fear to your true purpose — contributing something of value to your audience.
  • Stop scaring yourself with thoughts about what might go wrong. Instead, focus your attention on thoughts and images that are calming and reassuring.

Heather Fletcher is senior content editor with Target Marketing.
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