A Viral Audience Can Only Happen With the Right Marketing Bait

Posting a video in just one place can be a waste

I was channel surfing the other night and landed on Discovery Channel’s Deadliest Catch. As I watched the series’ Alaskan fishermen tossing giant steel pots overboard in the hopes of catching the elusive king crab, it occurred to me that there are some interesting parallels with online video.

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