Visual Storytelling Is Worth a Thousand Words

Pup photoIt was the great sage Anonymous who long ago quoth, “A picture is worth a thousand words.” But just because the exact source is unknown doesn’t make the meat of the sentiment any less true. And it’s doubly true in today’s busy marketing landscape, where attention of prospects is fleeting, and highly competitive. So in situations where you only may have 140 characters to get your message out, why waste time? Use an image instead.

Jeremy Zimmerman is Associate Content Editor for Target Marketing magazine and Direct Marketing IQ.