Watch the Hype: How Twitter is Making the New Jay-Z and Kanye West Album More Epic

This week, one of the most-talked about music collaborations ever was released: Watch the Throne, the new album by Jay-Z and Kanye West. Kanye in particular is of course already known for sending ripples through the Twitter waters, and Jay-Z has no shortage of renown, on Twitter or elsewhere. It seems, then, for this album that Twitter has only elevated the hype surrounding the album — and here’s why.