The Weather Channel App Can Now Forecast Your Flu Risk

IBM Watson is using big data and AI to make localized health predictions

screenshots of the weather channel app's new flu insights feature
Flu Insights With Watson is only available through The Weather Channel app in the U.S. IBM

PALM SPRINGS, Calif.—According to the Centers for Disease Control and Prevention, influenza caused more than 20 million hospitalizations in 2018. And with peak flu season approaching again, The Weather Company has expanded its use of big data to serve up localized flu risk predictions.

@heidefaith Heide is the senior director of brand community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers. She also leads Adweek's Innovators Council.