What Instagram and Facebook’s Algorithm Changes Might Mean for Marketers
Removing likes has some nervous, but it isn’t necessarily a negative for brands

Instagram, and now Facebook, are experimenting with removing likes from posts.
Illustration: Trent Joaquin; Sources: Facebook, Instagram

Recently, Instagram announced it is hiding like counts in six more countries following its initial test in Canada, which created a panic worldwide. This week, Facebook shared that it is planning to test the same for its mobile app.