When Digital Marketers Go Offline

In a session yesterday at the Direct Marketing Association’s new &THEN Marketing Conference in Boston, Indeed.com’s Vice President of Global Marketing Mary Ellen Dugan swam against the current. While many of the sessions were focused on how to optimize and what’s next, Dugan took 45 minutes to talk about what happens when digital marketers go offline.

Jeremy Zimmerman is Associate Content Editor for Target Marketing magazine and Direct Marketing IQ.