Who’s Involved in Buying Marketing Technology?

The following is an excerpt from Target Marketing and NAPCO Media Research’s report “The Marketing Technology Buying Process,” sponsored by IBM. The results are based on responses from 315 marketers surveyed in May, 2017. Click here to download the full report.

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.