Top 10 WMW! Categories Emailing on Weekends

WMW! Categories Emailing on Weekends

  1. Catalogs-Consumer
  2. Retail Traffic Builders
  3. Magazines-Special Interest
  4. Fundraising-Politics
  5. Catalogs-Children/Teen
  6. Catalogs-Food & Kitchenware
  7. Newsletters-General
  8. Fundraising-Social Action (Causes)
  9. Fashions-Men’s/Women’s
  10. Magazines-Women’s

Note: This Top 10 list is based on number of email offers received Saturdays and Sundays from September 2014 to August 2015 by Who’s Mailing What!

For more trends, best practices and effective emails check out the Email Marketing 2015 report in the Direct Marketing IQ Bookstore. To request a free Who’s Mailing What! demo click here.


Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: September 10, 2015 https://dev.adweek.com/performance-marketing/whos-mailing-what-categories-emailing-weekends/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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