Why Recent Privacy Initiatives Do More Harm Than Good for Marketers and Consumers

It’s likely that only a small portion of users will have a more private internet experience

Black and red illustration of businessmen in suits, a detective, computer
Consumers want to pledge loyalty to a brand that respects their boundaries. Getty Images

Privacy has escalated to be a top priority. Marketers and publishers—along with consumers, legislators, CEOs and presidential candidates—are being confronted with how to approach privacy. The largest tech companies have put their stakes in the ground.

Jay Friedman is president and partner of Goodway Group.