Why You Need to Add Snapchat to Your Marketing Arsenal

Savvy companies are beginning to discover how messaging apps can be used as powerful marketing tools, and Snapchat has risen to the top of the heap.

I’ll never forget the afternoon my nieces and nephew asked me why I didn’t use Snapchat. Trying to think of a quick response, I said that most of my friends were on Facebook — which led to a quick tutorial if I wanted to communicate with them any longer. But while Snapchat was once solely the province of teens and early adopters, typically employed as a fun messaging tool, it has also uncovered a genuine opportunity for enterprise use in more recent years.