WORLD CUP: Kia Motors Overtakes Nike as Top Sponsor on Facebook, Twitter

Germany edged Argentina to win the soccer portion of 2014 FIFA World Cup Brazil, and according to social marketing and analytics platform Engagor, Kia Motors came from behind to edge Nike in the battle for brand mentions among World Cup sponsors.

2014FIFAWorldCupBrasil650Germany edged Argentina to win the soccer portion of 2014 FIFA World Cup Brazil, and according to social marketing and analytics platform Engagor, Kia Motors came from behind to edge Nike in the battle for brand mentions among World Cup sponsors.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.