[x+1] Origin Integrates Digital Marketing Activities

Company: [x+1], an online targeting company

Product/Service: [x+1] Origin, a solution for integrating digital marketing activities across consumer touchpoints

What it Does: Allows marketers to optimize and manage all inbound interactions on websites. Marketers can connect and synchronize all outbound communications across display, email and mobile, and centralize data from all sources, allowing data-driven insights from each channel to easily inform other channels.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: April 14, 2011 https://dev.adweek.com/performance-marketing/x-1-origin-integrates-digital-marketing-activities/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT