Yesmail Enterprise gets Mobile/SMS

Company: Yesmail, an email marketing solutions provider and InfoGROUP company

Product/Service: Mobile email and short message service features added to its Yesmail Enterprise email marketing platform

What It Does: Enables email marketers to develop and execute highly targeted cross-channel campaigns for subscribers reading emails on mobile devices.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.