Yesmail Interactive Launches Digital Content Intelligence Solution

Company: Yesmail Interactive, a company that powers intelligent customer interactions

Product/Service: Yesmail Market Intelligence

What it Does: Enables marketers to understand the emerging trends, themes and multichannel strategies their competition are using. Marketers can then apply these insights to their future campaign strategies.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: February 17, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT