Before you double over laughing and consider me one of the funniest ladies in marketing (aw, shucks, thanks!), let me explain. Or rather, my colleague and fellow editor over at sister brand Dealerscope, Rob Stott who wrote the article, “Why Prime Day is Crucial for Amazon, and How You Can Launch Your Own” on July 12. He explains that Amazon Prime is not some unicorn of the retail and marketing worlds. It’s a loyalty program, pure and simple.