YouTube Addresses the Second of Its 4 Rs of Responsibility

The video site detailed raising authoritative content while reducing borderline content and misinformation

In 2017, YouTube began prioritizing authoritative voices in searches for news and information courtneyk/iStock

YouTube CEO Susan Wojcicki introduced the Google-owned video site’s “four Rs” approach toward responsibility in August, and step No. 1, Remove, was detailed in September. Tuesday brought a blog post outlining the second R, Raise Up. David Cohen is editor of Adweek's Social Pro Daily.