ZUZA Releases Tool for Building Instant Custom Catalogs

Company: ZUZA, a marketing asset management company

Product/Service: ZUZA Catalog Builder

What it Does: Removes a significant burden from companies that market with product and service catalogs through outside distributors, dealers and sales representatives. Catalog Builder lets outside users log into a self-service online portal and easily create custom catalogs in minutes with different products and services to meet specific sales needs without requiring any help from an internal marketing team.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: February 3, 2012 https://dev.adweek.com/performance-marketing/zuza-releases-tool-building-instant-custom-catalogs/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT