Adweek Privacy Guide - US Map AK AL AR AZ CA CO FL GA HI IA ID IL IN KS KY LA ME MI MO MS MT NC ND MN NE NM NV NY OH OK OR PA SC SD TN TX UT VA WA WI WV WY INTERNATIONAL FEDERAL DC DE NJ VT MD RI CT MA NH

Ad Tech's Response to Privacy Pushback and New Regulations Leans Toward a Post-Cookie World

Federal -  

Media trading is evolving toward a post-cookie world.

Everything Marketers Need to Know About the California Consumer Privacy Act

California -  

There's still confusion among consumers, agencies, brands, platforms and publishers over CCPA, which goes into effect on Jan. 1.

Big Tech Is Implementing More Privacy Measures Thanks to Public Scrutiny and a Changing Market

California -  

Consumers demand answers while advertisers want results.

87% of Consumers Would Opt Out of Ad Targeting Under CCPA Terms

California -  

Research shows hardened public attitudes about selling data, but rewards help.

How Ad Tech Is Grappling With Consumer Consent Issues

California -  

Changes are coming next year.

4 Ways Ad Tech Can Prepare for Impending State Privacy Laws

Federal -  

With so much uncertainty, there can be little room for error.

As Privacy Concerns Make the Internet More Opaque, Can Ad Tech Keep Its Promise?

Federal -  

New regulations have spurred a whirlwind of accountability proposals. Can ad tech continue to grow as the free flow of personal data is cut off?

3 Ways Data-Based Marketing Will Change Following Privacy Regulations

Federal -  

Here's what this new world is likely to look like for brands.

What State-by-State Data Privacy Laws Mean for the Future of Programmatic

Federal -  

Major players need to support legislation on a federal level.

6 Steps to Prepare for Inevitable Changes to Data Privacy

Federal -  

The opt-in revolution may or may not be upon us.

How Privacy Regulations Will Push Brands to Target Smaller, More Dedicated Groups of Consumers

New York -  

Marketers should look to elect brand advocates to help spread their message.

How Chatbots and Voice Assistants Will Be Affected by Data Privacy Laws

California -  

There are legal, business and ethical concerns.

Consumer Rights Management Is the New Battleground for Data-Driven Marketers

Federal -  

What value will people put on their own data?

NYC Could Ban Wireless Providers From Sharing Location Data In the City

New York -  

The legislation was introduced to the council today.

New US Legislation Would Require Internet Giants to Disclose the Value of User Data

Federal -  

Sen. Mark Warner and Sen. Josh Hawley are co-sponsoring the Dashboard Act to force the largest internet companies to disclose the value of data.

As CCPA’s Deadline Looms, Tech and Media Brace for Another GDPR

California -  

A preemptive federal law by 2020 seems unlikely, making CCPA readiness the industry's No. 1 priority.