Privacy Guide

California

Why CCPA Won't Be as Big of a Deal as GDPR

By Sara Jerde

Federal

Looking Back on Digital Media in the 2010s, and What's Next

By Ronan Shields

California

Vox Media Rolls Out New Data Marketplace to Compete With Upcoming Privacy Regulations

By Sara Jerde

Federal

Advertisers Want to De-Risk Their Reliance on Google and Facebook

By Ronan Shields

Ad Tech's Response to Privacy Pushback and New Regulations Leans Toward a Post-Cookie World

Federal -

December 9, 2019, 6 PM

Media trading is evolving toward a post-cookie world.

Everything Marketers Need to Know About the California Consumer Privacy Act

California -

October 30, 2019, 6 AM

There's still confusion among consumers, agencies, brands, platforms and publishers over CCPA, which goes into effect on Jan. 1.

Big Tech Is Implementing More Privacy Measures Thanks to Public Scrutiny and a Changing Market

California -

October 21, 2019, 6 PM

Consumers demand answers while advertisers want results.

87% of Consumers Would Opt Out of Ad Targeting Under CCPA Terms

California -

October 2, 2019, 9 AM

Research shows hardened public attitudes about selling data, but rewards help.

How Ad Tech Is Grappling With Consumer Consent Issues

California -

October 1, 2019, 1 PM

Changes are coming next year.

4 Ways Ad Tech Can Prepare for Impending State Privacy Laws

Federal -

September 27, 2019, 11 AM

With so much uncertainty, there can be little room for error.

As Privacy Concerns Make the Internet More Opaque, Can Ad Tech Keep Its Promise?

Federal -

September 25, 2019, 2 PM

New regulations have spurred a whirlwind of accountability proposals. Can ad tech continue to grow as the free flow of personal data is cut off?

3 Ways Data-Based Marketing Will Change Following Privacy Regulations

Federal -

September 12, 2019, 10 AM

Here's what this new world is likely to look like for brands.

What State-by-State Data Privacy Laws Mean for the Future of Programmatic

Federal -

September 11, 2019, 11 AM

Major players need to support legislation on a federal level.

6 Steps to Prepare for Inevitable Changes to Data Privacy

Federal -

September 6, 2019, 10 AM

The opt-in revolution may or may not be upon us.

How Privacy Regulations Will Push Brands to Target Smaller, More Dedicated Groups of Consumers

New York -

August 19, 2019, 11 AM

Marketers should look to elect brand advocates to help spread their message.

How Chatbots and Voice Assistants Will Be Affected by Data Privacy Laws

California -

August 7, 2019, 11 AM

There are legal, business and ethical concerns.

Consumer Rights Management Is the New Battleground for Data-Driven Marketers

Federal -

July 25, 2019, 11 AM

What value will people put on their own data?

NYC Could Ban Wireless Providers From Sharing Location Data In the City

New York -

July 23, 2019, 3 PM

The legislation was introduced to the council today.

New US Legislation Would Require Internet Giants to Disclose the Value of User Data

Federal -

June 24, 2019, 11 AM

Sen. Mark Warner and Sen. Josh Hawley are co-sponsoring the Dashboard Act to force the largest internet companies to disclose the value of data.

As CCPA’s Deadline Looms, Tech and Media Brace for Another GDPR

California -

May 29, 2019, 3 PM

A preemptive federal law by 2020 seems unlikely, making CCPA readiness the industry's No. 1 priority.