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Programmatic


Teaser image for an article by Ronan Shields

European Ad Groups Say Thanks, but ‘We Don’t Need Apple to Police the Internet’

Ad Tech & Mar Tech

How EU trade bodies are working to take a bite out of Apple’s mobile media dominance.

Teaser image for an article by Kathryn Lundstrom

Nielsen Is the Latest Company to Join The Trade Desk’s Cookie-less Unified ID 2.0

Ad Tech & Mar Tech

The ad-tech platform announced similar deals with Criteo and LiveRamp last week.

Teaser image for an article by David Cohen

DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

Ad Tech & Mar Tech

The solution supports over 75 avoidance categories and more than 44 languages.

Teaser image for an article by Andrew Blustein

Why Supply-Path Optimization Is Coming to Connected TV

Ad Tech & Mar Tech

GroupM and SpotX recently partnered to streamline buying.

Ad-Tech Firms Are Paying Their Bills, but Concerns Linger

Digital Transformation

The industry is showing signs of life and facing a busy Q4 after an extreme slowdown.

LinkedIn’s New ‘Let’s Step Forward’ Ad Emphasizes Small Steps Toward Career Progress

Platforms

The professional network is taking on the stigmas associated with unemployment.

Teaser image for an article by David Cohen

Chipotle Customers Can Analyze Their Meals’ Sustainability With Real Foodprint

Platforms

A Twitter component generates sharable text memes from the results.

Teaser image for an article by David Cohen

Snap Inc.’s The Friendship Report 2020 Examines the Toll Covid-19 Has Taken on Relationships

Life in Quarantine

School was a leading source of stress for Generation Z Snapchatters in the U.S.

Teaser image for an article by David Cohen

Postmates, TikTok Team Up on Limited-Time Creator-Led Menu in Los Angeles Area

Platforms

Four items will be available for delivery through Nov. 22

Teaser image for an article by David Cohen

Snapchat Introduces 3D Full Body Tracking Technology for AR Lenses

Artificial Intelligence

Tim Hortons will become the first brand to tap the new option on Halloween.

Criteo Posts 10% Revenue Hit for Q3 as Covid-19 Continues to Impact Ad Spend

Digital Transformation

Q3 revenues dip to $470 million but tie-up with The Trade Desk tops ongoing recovery plan.

LinkedIn: How to Stop LinkedIn From Saving Your Resumes

Platforms

You can also delete self-identification answers.

Teaser image for an article by Andrew Blustein

DoubleVerify Raises $350 Million

Ad Tech & Mar Tech

The company is rumored to be prepping an IPO.

Teaser image for an article by Andrew Blustein

Kochava Rolls Out Identity Tool for Publishers Focused on CTV and Mobile

Ad Tech & Mar Tech

The ad industry’s audience measurement challenges span multiple types of media.

Teaser image for an article by Brian F. Martin

7 Essentials to Sell Part of Your Business Now

Adapting to Crisis

What to do about selling your business.

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