How to Future-proof Against the Next Great Disruption in 2021 Preparing for the next great disruption. 
TikTok Receives Gold Standard 2.0 Certification From IAB UK
Steps it took included implementing IAB Tech Lab’s app-ads.txt, complying with GDPR, ePrivacy Directive.
Facebook to Begin Testing Advertiser Topic Exclusion Controls
Meeting brand suitability preferences in News Feed will be ensured.
Apple Marks Data Privacy Day With a Nod to Coming Ad Tracker Changes
With IDFA updates due ‘in early spring,’ the iPhone maker continues to shrug off Facebook’s ire.
This Year’s Data Privacy Day Comes at a Volatile Point in the Big Data Discussion
On Jan. 28, we all celebrate responsible practices, such as clearing your browser cache and password protection.
How ‘Horizontality’ Is Driving M&A in Ad Tech
Luma Partners' Terry Kawaja on staying competitive with Facebook and Google.
4 Major Factors That Will Change How Marketers Use Data
Forrester's Joanna O'Connell says the industry needs to 'fundamentally rethink' how targeting will work.
Smart AdServer Undergoes Ownership Overhaul
As regulators threaten to break up Big Tech and open the door for smaller players to capitalize, investors are eyeing diversification in the digital advertising market.
Taboola Goes Public With Yet Another SPAC
Taboola is going public via a special purchase acquisition company, or SPAC, with the outfit listing on the NYSE in the hope of raising $545 million on a $2.6 billion [...]
Captivate CEO on Riding the Covid-19 Crisis: ‘I Endured Many Sleepless Nights’
We started thinking about how we could reach a similar audience at home, at play, in health care facilities and the best ways to do that with limited cash and [...]
Investors Want Proof That Digital Ads Aren’t Funding Misinformation
Check My Ads co-founder Claire Atkin is 'optimistic' that recent demands could spell change.
The Trade Desk Submits Unified ID 2.0 to Industry Body PRAM for Approval
It's the first step to ensure the framework’s independence and boost adoption.
Spotify Podcast Ads Extended to Germany, UK
They are bought on a title-by-title basis, and creative can run across pre-roll, mid-roll and post-roll placements.
Verizon Media Expands Its Ad Sales Deal With Microsoft
The telecom's ad-tech unit is finding its footing after a rocky upbringing.
6 Months After Merger, Magnite Rebrands Its Ad Stack
The company is debuting its Magnite CTV and DV+ platforms.
Facebook Continues to Prep Advertisers, Developers, Partners for iOS 14 Updates
Platform SDK version 9.0 was released, and a Limited Login mode for Facebook Login was introduced.
