2020 Has Been a Wild Ride, but Advertisers Are Coming to Grips With It
The brave new world of brand safety
Advertisers are starting to balance earlier 'brand safety' fears with the 'moral obligation' to fund journalism.
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“Brand safety” is a phrase few CMOs want to hear, but many had to grapple with this year as an unprecedentedly chaotic news cycle carried on month after month during a period of medical, civil and economic strife.
