3 Ways Data-Based Marketing Will Change Following Privacy Regulations

What this new world is likely to look like for brands

Silhouettes of business people walking on pie chart, data points, grids
Consumer expectations for personalized experiences are at an all-time high. Getty Images

As businesses, governments and consumers wake up to the implications of data privacy and talk buzzes around legislation and data leaks, brands increasingly face an uncertain landscape when it comes to first-party data. The California Consumer Privacy Act and Europe’s General Data Protection Regulation are just two of the factors ushering in this new data paradigm.

@formation_ai Christian Selchau-Hansen is the CEO and co-founder of Formation.