4 Major Factors That Will Change How Marketers Use Data

The industry needs to 'fundamentally rethink' how targeting will work

At Adweek's Outlook 2021 summit, Forrester analyst Joanna O’Connell spoke about privacy protections in the coming year. Adweek

Digital advertising has proven to be resilient in the face of the ongoing pandemic, but marketers who are set to pour dollars into the medium are facing a spate of changes.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.