4 Ways Blockchain Can Address Some of Marketing’s Biggest Challenges

Data portability, ad-tech tax, GDPR and more

Blockchain can be used to solve a bunch of marketing's challenges. Getty Images

Despite widespread public interest in blockchain applications and a significant rise in the number of blockchain startups, the technology has yet to make a dramatic impact on the advertising industry. In a recent survey of 300 agency executives, only 11 percent reported using blockchain in their media buys, while nearly half said they had no plans to do so in the future.

@NYIAXInc Ben Feldman is svp strategy and innovation at NYIAX.