5 Key Ingredients That’ll Fix a Broken Programmatic System

As brands become more comfortable, the industry will improve

Transparency and trust amongst consumers will create cohesion in programmatic. Getty Images

Over the last 20 years, the relationship between the buyer and seller in the advertising market has fundamentally changed as the market digitized and became automated in 2009 with the start of the programmatic wave. Having started my career as an energy trader and witnessed the transition from floor-based outcry trading to sophisticated data-driven approach, I have seen the shift in advertising.

@papyrus_global Abeed Janmohamed is the CEO of Papyrus.