Facebook’s screen provides further information on why and how it uses people’s app and website activity Facebook

How to Future-proof Against the Next Great Disruption in 2021

Voice

Preparing for the next great disruption.


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TikTok Receives Gold Standard 2.0 Certification From IAB UK

Programmatic

Steps it took included implementing IAB Tech Lab’s app-ads.txt, complying with GDPR, ePrivacy Directive.

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Facebook to Begin Testing Advertiser Topic Exclusion Controls

Programmatic

Meeting brand suitability preferences in News Feed will be ensured.

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Apple Marks Data Privacy Day With a Nod to Coming Ad Tracker Changes

Programmatic

With IDFA updates due ‘in early spring,’ the iPhone maker continues to shrug off Facebook’s ire.

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This Year’s Data Privacy Day Comes at a Volatile Point in the Big Data Discussion

Ad Tech

On Jan. 28, we all celebrate responsible practices, such as clearing your browser cache and password protection.

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How ‘Horizontality’ Is Driving M&A in Ad Tech

Programmatic

Luma Partners' Terry Kawaja on staying competitive with Facebook and Google.

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4 Major Factors That Will Change How Marketers Use Data

Programmatic

Forrester's Joanna O'Connell says the industry needs to 'fundamentally rethink' how targeting will work.

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Smart AdServer Undergoes Ownership Overhaul

Ad Tech

As regulators threaten to break up Big Tech and open the door for smaller players to capitalize, investors are eyeing diversification in the digital advertising market.

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Taboola Goes Public With Yet Another SPAC

Ad Tech

Taboola is going public via a special purchase acquisition company, or SPAC, with the outfit listing on the NYSE in the hope of raising $545 million on a $2.6 billion [...]

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Captivate CEO on Riding the Covid-19 Crisis: ‘I Endured Many Sleepless Nights’

Programmatic

We started thinking about how we could reach a similar audience at home, at play, in health care facilities and the best ways to do that with limited cash and [...]

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Investors Want Proof That Digital Ads Aren’t Funding Misinformation

Ad Tech

Check My Ads co-founder Claire Atkin is 'optimistic' that recent demands could spell change.

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The Trade Desk Submits Unified ID 2.0 to Industry Body PRAM for Approval

Programmatic

It's the first step to ensure the framework’s independence and boost adoption.

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Spotify Podcast Ads Extended to Germany, UK

Platforms

They are bought on a title-by-title basis, and creative can run across pre-roll, mid-roll and post-roll placements.

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Verizon Media Expands Its Ad Sales Deal With Microsoft

Programmatic

The telecom's ad-tech unit is finding its footing after a rocky upbringing.

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6 Months After Merger, Magnite Rebrands Its Ad Stack

Ad Tech

The company is debuting its Magnite CTV and DV+ platforms.

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Facebook Continues to Prep Advertisers, Developers, Partners for iOS 14 Updates

Platforms

Platform SDK version 9.0 was released, and a Limited Login mode for Facebook Login was introduced.