Ad Council Sets Up Private Marketplace for Coronavirus PSAs

Nonprofit partnered with The Trade Desk and Cadreon

Ad Council image with blue background with white letters that say #StayHome. Save Lives.
Although it is for a good cause, the Ad Council is asking publishers to donate inventory in a time when they’re seeing coronavirus-related content go undermonetized. Ad Council

Key insight:

The Ad Council has set up its first private marketplace, where publishers and ad-tech companies are donating inventory for coronavirus public service announcements.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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