Ad Council Sets Up Private Marketplace for Coronavirus PSAs

Nonprofit partnered with The Trade Desk and Cadreon

Ad Council image with blue background with white letters that say #StayHome. Save Lives.
Although it is for a good cause, the Ad Council is asking publishers to donate inventory in a time when they’re seeing coronavirus-related content go undermonetized. Ad Council

Key insight:

The Ad Council has set up its first private marketplace, where publishers and ad-tech companies are donating inventory for coronavirus public service announcements.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.